Day’s Jewelers Celebrates Successful Grand Opening at Tuscan Village in Salem, NH

Salem, NH, 12/8/2025 — Day’s Jewelers, an employee-owned New England fine jeweler with more than 111 years of history, proudly celebrated the grand opening of its newest location at Tuscan Village in Salem, New Hampshire. The multi-day celebration kicked off with an official ribbon cutting ceremony on Thursday, November 20, hosted in partnership with the Southern New Hampshire Chamber of Commerce.

The event welcomed customers, community members, and longtime partners to experience Day’s newest store, a warm, modern space designed to elevate the jewelry shopping experience through artistry, craftsmanship, and heartfelt service. Guests enjoyed refreshments, interactive experiences, exclusive offers, and daily giveaways throughout the four-day celebration.

"This new store marks an exciting milestone for our company. We’re not just expanding our footprint — we’re strengthening our commitment to serving our customers and investing in the communities we’re proud to be part of,” said Joe Corey, President of Day’s Jewelers. “This space represents innovation, connection, and opportunity, and we look forward to welcoming everyone through our doors."

The Salem store marks Day’s Jewelers’ ninth location and its third in New Hampshire, reinforcing the company’s commitment to serving the region with integrity, exceptional value, and a focus on creating meaningful moments for customers. Situated in the heart of Tuscan Village, the new store features an elevated, contemporary design, featuring everything from natural diamonds to unique one-of-a-kind gemstones and designs, a full-service on-site jewelry repair shop, and a robust custom design space where guests can bring their personal vision to life.

“We are incredibly excited to be in our new home in Tuscan Village,” said Paul Baker, Store Manager. “The team and I are honored to be part of this vibrant lifestyle destination and look forward to bringing Day’s heritage of service and community involvement to Southern New Hampshire.”

Throughout the weekend, Day’s Jewelers also introduced its new “Live, Love, Sparkle” give-back bracelets, created to support children’s charities nationally through Jewelers for Children, and locally through CASA of New Hampshire and Make-A-Wish New Hampshire. All profits from bracelet sales are donated to JFC, and customers may choose to keep their bracelet or return it to Day’s for distribution to CASA advocates, volunteers, and wish recipients. This initiative continues throughout the holiday season.

As the holidays approach, guests are invited to explore the new store, discover meaningful gifts, and participate in Tuscan Village’s seasonal festivities, including the installation of Day’s “Love Locks” activation within the Holiday Shoppes.

Day’s Jewelers is proud to join the Salem and Tuscan Village communities and looks forward to building lasting relationships for generations to come.
 
About Day’s Jewelers
Since 1914, Day’s Jewelers has been New England’s premier diamond company with eight locations across Maine and New Hampshire. From a family-owned past to an employee-owned present, we focus on providing sustainable fine jewelry and exceptional customer service. Building relationships with new & lifetime guests, charities and communities is our driving force. Every decision we make is guided by the promise to provide superior value, the opportunity to own fine jewelry, creating an environment of trust and a passion for celebrating life’s most sentimental moments. It is this foundation that has guided Day’s Jewelers to stand the test of time for the last century and the next to come.

To learn more about Day’s Jewelers visit www.daysjewelers.com